U.S. HISPANIC
Cisneros Studios: We are the biggest independent production company in the area with the best facilities and technical and human resources
Maribel Ramos-Weiner| 16 de junio de 2016
The biggest challenge in terms of production is not currently having our own screen in the Hispanic market in the US. The business model required to comply with production goals must have several elements, including and this is mandatory a screen. What is interesting is that screens are now not just limited to traditional TV: both cable as well as OTT are important and very active allies in the configuration of new business models, commented to PRODU, Juan Carlos Sosa, executive Operations VP at Cisneros Studios.He said they are very well positioned. We are the biggest independent production company in the area with the best facilities and technical and human resources.Cisneros Studios is currently airing on US Hispanic the late night show Ya Era Hora on Telemundo (Sundays 10pm) and on UniMás the children´s educational and news program Súper Genios (Saturdays, 10am). In fiction Cisneros Studios has already produced the pilot of the teleseries El Sexo Sentido (13×60), original story by the Venezuelan director Luis Fernández. In June they will start the production of the dramedy, Mary for Mayor (13×60), for an important OTT platform in the Hispanic market. Both projects are produced in the US and Sosa adds that they are exploring co-production possibilities outside the region.In the area of varieties, we are working on the pre-production of important programs that will be aired as of the second semester of the year on a very important screen in the Hispanic market, he commented.When consulted on where content demand is heading, he replied that it varies alot depending on the type of screen. Open TV continues to ask for telenovelas and/or teleseries. Panregional cable channels, which increasingly invest more on original content production, leans in favor of the 13-episode series.He highlighted that it is similar for the OTT players in the Hispanic and Latin American markets, their investment in original content aims at short fiction on great stories and with very high production standards.
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