U.S. HISPANIC
CNN en Español: Focused on the opportunities there are for clients on all our platforms
Maribel Ramos-Weiner| 23 de abril de 2019
Cynthia Hudson CNNE3
In this Upfronts season, CNN en Español explores the use of data as a tool to reach the different consumers that interact with the channel through their multiple platforms, whether they are digital, mobile, TV and even radio in Argentina.
“It is a year in which we are focusing on the opportunities that exist for our clients to be with us and our audiences in everything that CNN means,” expressed Cynthia Hudson, senior VP and General Manager of CNN en Español and of Hispanic Strategy for CNN in the US.
To take the message to their clients, the signal used the leverage of breakfast-conferences made in combination with the group Portada in the cities of Los Angeles, New York and finishing in Miami.
An important part of the signal´s Upfront this year is the campaign Proyecto Ser Humano.
“It was very important to create a space where these stories could be told, to think if we were treating our neighbor in a dignified way. It is a very nice project that will have several stages: the first was the special we launched on April 7 with different guests speaking of all the topics: discrimination against the LGBTQ community, against the disabled, gender or race discrimination, as well, but there is more,” explained Hudson.
As part of the initiative, CNNE worked with the musician and producer Emilio Estefan and the Peruvian singer and composer Gian Marco to create the hymn for the campaign.
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