Maria Celeste Arrarás, Don Francisco, Cynthia Hudson en Domingo de Gigantes
María Celeste Arrarás, who leads the documentary series CNN Docufilms (8pm), and Mario Kreutzberger, “Don Francisco”, with the second season of his show Don Francisco: Reflexiones (9pm), will be joining the Sunday programming block Domingo de Gigantes that CNN en Español announced at its Virtual Upfront 2021.
This new programming completes their Sundays’ block that already includes En Diálogo con Longobardi, with Marcelo Longobardi; Oppenheimer Presenta, with Andrés Oppenheimer, and the Mirador Mundial newscast, with Rafael Romo. With this, the network reinvents the sponsorship of the news and offers its business partners a unique opportunity for 360º television and digital sales on all its platforms.
“CNN en Español has a young, high-end, educated, and bilingual Latino audience like no other channel in the US, and the time has come for brands to join us in maximizing our relationship with this sophisticated, engaging, and evolving consumer. Latinos are the largest and most consuming minority group in the country, and our excellent programming and unmatched talent team offer brands to reach this audience like no other,” said Cynthia Hudson, SVP and general manager from CNN in Spanish and Hispanic Strategy for CNN / USA, who led a conversation with Arrarás and Kreutzberger in the framework of the event.
Jeff Zucker, president of WarnerMedia News and Sports and president of CNN Worldwide, opened the Upfront, and highlighted that this year CNN reached its 44th anniversary and that CNN en Español already reaches 60 million homes in the Americas and 22 million in the US alone, he also cited that the platform registers 143 million unique visitors.
The presentation also included Andrew Morse, EVP and Chief Digital Officer of CNN Worldwide, and CNNE talents such as Fernando del Rincón (Conclusions), María Alejandra Requena (Panorama Mundial), Xavier Serbiá and Alejandra Oraa (Dinero), Juan Carlos López (Directo USA) and Camilo Egaña (Camilo), among others.
Cynthia Hudson from CNN: We have been one of the region’s unifying ties
