U.S. HISPANIC
Corral360’s Los Cowboys is the first Hispanic digital-first series to air on Galavisión
Maribel Ramos-Weiner| 22 de septiembre de 2016
Galavisión began airing Los Cowboys: Vida de Ciudad. Corazón de Rancho (10x60’) weekly on Wednesday nights at 10:30pm
Corral360 announced the previously online-only reality series Los Cowboys: Vida de Ciudad. Corazón de Rancho (10×60’) started airing on cable television beginning on September 21st.
Galavisión Network began airing the series weekly on Wednesday nights at 10:30pm. Los Cowboys is an original docuseries about the duality people face when balancing work and family in pursuit of the American Dream. This marks the first Hispanic digital-first series to air on Galavisión.
“We are tremendously proud to partner with Univision to bring Los Cowboys to an even greater audience. As the No. 1 cable network for Hispanics in prime-time, we are excited about Los Cowboys’ debut on Galavisión and we look forward to taking viewers with us from a family ranch just a few miles from downtown Los Angeles, to the daily hustle of Hollywood. They try to strike a balance between their daily lives and following their passion – in their case, Mexico’s national sport, charrería,” said Álex Corral, president and CEO of Corral360.
“After finishing for the second year in a row as a leading entertainment cable net for the summer in prime on Hispanic A18-49 and W18-34, we are pleased for Galavisión to kick off its Fall programming with Los Cowboys, an award-winning series that recounts the lives of today’s bicultural Latinos and their love for the world of charrería,” said Ramsey Elia, VP, Galavisión & Univision Cable Networks.
Los Cowboys is a successful series currently available online at {Univision.com}.
The first season is composed of 10 episodes which debuted in January 2015 on Hulu, becoming the first unscripted crossover show for Hulu. It was sponsored by Ram Trucks, Anheuser-Busch InBev, and Lucas Oil.
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