U.S. HISPANIC
Dataxis: Latin America SVOD OTT subscribers reached 18.2 million in 2017
Maribel Ramos-Weiner| 17 de abril de 2018
Dataxis SVoD paid Accounts
According to Dataxis latest research, as at 2017, Latin America reached 18.2 million of active paid account subscribed to a Video on Demand OTT service (SVOD). This means an annual increase of 29.8%. Such volume is equal to 25.2% of the total fixed broadband accesses, which indicates it has more room for growth.
Netflix remains the leader of the market and increased its domain from 59% to 63% accounts. Besides, Netflix grew quicker than the overall market as it jumped 39% for the same period and Brazil represents its main market. Clarovideo, from América Móvil, is positioned at the second place with almost 20% of the active paid accounts and Mexico is its main market.
Mexico remains the main market for the segment with 40.5% of the paid accounts, whereas, Brazil is the fastest growing market in Latin America and is at second place with 35.1% of the paying subscribers. Both markets exhibit high levels of competition with 20 and 26 competitors respectively representing the presence, and surveillance, of vertical actors.
