U.S. HISPANIC
DIRECTV becomes the first satellite provider in the U.S. to carry Atresmedia´s Atres Series
Maribel Ramos-Weiner| 10 de noviembre de 2015
Atres Series, owned by Atresmedia, is now available on DIRECTV, now part of the AT&T family, on channel 420, significantly increasing its presence in the U.S. Hispanic market.Atres Series is a full HD channel entirely dedicated to the most acclaimed Spanish series, featuring exclusive premieres of the series produced by Atresmedia, as well as a huge selection of high quality titles covering all genres and targets. The channel also provides a complete VOD offer to suit the current trends in TV series consumption. Atres Series will be available in the DIRECTV Óptimo Más package and above. The agreement with DIRECTV constitutes a milestone in Atresmedias international expansion and the confirmation of Atres Series potential, said Mar Martínez Raposo, International Director for Atresmedia.We are excited to be the first satellite provider in the U.S. to offer Atres Series and will continue to look for even more way to give our customers quality programming, said Emma Brackett, VP, Content and Programming, DIRECTV.Atres Series is present in key markets and only one year after its launch has become one of the fastest growing channels in the U.S. Hispanic market, due to its unique content offering. In the last seven months, the channel premiered top rating titles such as Algo que Celebrar; Bajo Sospecha; Vis a Vis and Allí Abajo, that became the best debut in the last 10 years in Spain.
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