U.S. HISPANIC
DIRECTV: We developed a system of audience measurement Trust Ratings Solution with BB in LatAm
Maribel Ramos-Weiner| 12 de octubre de 2018
Damian Ramos DIRECTV
Damián Ramos, Chief Data Officer & Corporate Intel Vrio for DIRECTV LatAm and Sky, presented during the BB Media Day Miami 2018 the Trust Ratings Solution (TRS), a new audience measurement system for the region developed with BB.
The solution serves all Latin America and currently monitors the 10 most important operations in the region which includes about 75 thousand clients at the moment.
Brazil is the market where they have more customers with the system (25,000), Argentina and Chile have 10,000 each, Colombia 15,000, Ecuador 7,000, Peru 3,500, Uruguay 2,500 and Venezuela 4,500.
The solution is supported by channels such as Sony, HBO, FOX, Win Sports, Actores, OnDIRECTV, Food Network, Cinelatino, Pasiones, DIRECTV Sports and The Smithsonian Channel, among others.
“Looking to the future, they want to combine, place it multiplatform and add other players. The plan is to include other carriers in this solution (such as Tigo or UNE) which are a complement to our data. After the DIRECTV data, the contact is very granular” says Ramos.
