U.S. HISPANIC
Discovery en Español premieres Emprendedores created in collaboration with ALMA Advertising
Maribel Ramos-Weiner| 13 de marzo de 2018
Presentadora Angelica Atondo De Emprendedores
Discovery en Español follows six Hispanic family-owned businesses as they discover how to take their dreams to the next level…or lose it all, with the debut of Emprendedores.
The original six-part series concept was created in collaboration with ALMA Advertising, and explores family, heritage, hard work, and heartbreak as these Los Angeles business owners fight against the odds to achieve success in one of most competitive cities in the world.
Emprendedores premieres exclusively on Discovery en Español Sunday, March 25 at 7pm ET/8pm PT.
“Emprendedores tells real-life stories behind the remarkable growth in Latino-owned businesses which have remained double or triple the national average for the past fifteen years. With each relatable and emotional story, we uncover the human drama, courage and ultimately, stories of triumph as these families build their businesses. It is this authenticity that our audiences love and with which our advertisers want to align their brands to connect with millions of viewers,” said David Tardio, VP of Ad Sales, Discovery U.S. Hispanic.
Shot on location in Los Angeles, the inaugural season of Emprendedores will follow six diverse and dynamic businesses as they confront issues ranging from business planning and marketing to staffing and employee relations.
Businesses profiled include a family-owned boxing gym, a coffee shop and a scooter sales business. Host, entrepreneur, former news anchor, and published author Angélica Atondo works with each of the business owners and their families to assess their unique situation.
Emprendedores is sponsored by State Farm and The Ram Truck.
