U.S. HISPANIC
Discovery: Local content drives audience engagement
Maribel Ramos-Weiner| 26 de octubre de 2018
Helga Lightowler 1
Discovery Home & Health recently premiered the second season of the Argentine version of No Te Lo Pongas.
For Helga Lightowler, director of Content for Southern Cone at Discovery, local content for networks is very important because it drives audience engagement.
This second season will be hosted again by the model and presenter Pía Slapka, who will work now with designer Santiago Artemis.
“For next year we are betting on a full version, because what we did until now was only a version where we took the original of the US and added some local content, but we’re aiming on much more, because fashion and Beauty is one of the most watched and most consumed genres of the network, after home and gastronomy” she said.
She said that Discovery Channel is searching for familiar local faces, which will be seen early next year, for car, survival and adventure shows, which are the genres that work best.
Discovery Kids has just launched one of the biggest bets of the year: Big top academy, his first fiction series targeted to a tween audience. What they are looking for with this program, performed together with Cirque du Soleil and executive produced by Cris Morena, is to expand the channel’s audience, which historically focuses on preschool children, and that is why they are working on several projects.
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Helga Lightowler de Discovery: Contenidos locales generan engagement con la audiencia