U.S. HISPANIC
Discovery Networks names Fernando Sugueno Programming director and Alejandro Abramovich Creative Services director
Maribel Ramos-Weiner| 2 de marzo de 2017
Fernando Sugueno Programming director at Discovery Networks Mexico
Discovery Networks Latin America/U.S. Hispanic (DLA/USH) named Fernando Sugueno Programming director and Alejandro Abramovich Creative Services director at Discovery Networks Mexico.
Sugueno will be responsible for creating and implementing the programming strategy, which includes program selection and acquisition, as well as administration of on-air time of the signals that Discovery Networks broadcasts in Mexico.
He will also be the leader of the content team at the regional office.
Abramovich will be in charge of on-screen communication between channels and audience, as well as distribution of projects among creative producers, production and video edition and audio sessions, and of performing editorial and technical follow-ups of market trends in making promotion ads. Alejandro has been Creative VP in Latin America for MTV and Nickelodeon and will report to Sugueno.
“We are very happy at Discovery over the integration of Fernando and Alejandro to the excellent team of professionals at the office in Mexico. With his experience in the field of programming, content and digital platform, Fernando will contribute a new strategic perspective, which, alongside his leadership and talent, will strengthen the area and will be reflected in the offer we have” pointed out Miguel Cárdenas, VP and general manager at Discovery Mexico.
Previously, Sugueno collaborated with Grupo Bandeirantes de Comunicação, where he performed as Programming and Content director and Programming and Research manager.
