Eduardo Hauser Discovery
Discovery US Hispanic held its 2019 Upfront event on Monday, May 13 at New York’s Tavern on the Green where they announced their TV everywhere products, Discovery en Español GO and Discovery Familia GO, will host more than 7 thousand episodes by the end of 2019 and digital exclusive content.
“Regarding Discovery en Español, we are focusing on auto racing and adventure that have traditionally been very strong genres for Discovery. We have a particularly interesting show called Mexicuáticos that will be extremely entertaining. It is about a family dedicated to building pools,” explains Eduardo Hauser, general manager of Discovery US Hispanic.
As for Discovery Familia, which Hauser comments has been evolving, and focuses more on the fun and interesting aspects of the family, “we have enriched it a great deal with content from TLC such as 90 Days Fiancé, a very successful product in the the US; and we are giving it one of the crown jewels, Property Brothers –Hermanos a la obra– (the signal that airs it originally is HGTV)”.
Also in the context of the Upfront, it was possible to know that the company is preparing the launch of HGTV’s Hogar, the third brand of Discovery’s US Hispanic portfolio.
“Hogar is born out of the realization that we have very good drive of the female audience and we have a strong content pipeline. We thought we could successfully have two channels focused on the female audience: One more oriented towards family and human relations, and the other focused on the physical space for families, and that is how Hogar was born,” he explained. He added that in the upcoming 12 months, the project will be available.
