Michela Giorelli 1
Michela Giorelli, Production and Development VP at Discovery Networks Latin America/US Hispanic, reported that they produce some 280 hours a year for the channels Discovery Channel, (100 hours), Discovery Kids (100 hours) and Discovery Home & Health (80 hours), as well as for Food Network. “As you know, we have just acquired Scripps and we now have a great deal of excellent lifestyle content that is working fine on the screen,” she said. This production of global content also includes branded content.
Giorelli explained that Scripps has conducted the casting of characters very well, which allows their series to work in an excellent way, season after season. “It is the adequate formula, with characters that have grown very much on the screen. And that is what we would like to do in Latin America,” she explained. The territories where they produce the most are Brazil and Mexico.
“The team that makes Mexicánicos, which is the number one series on pay TV in México, is shooting the new series that is about to come out: Zacky Garage. The production company is a mix of Argentineans and Mexicans, and the program will be launched in February. The topic of engines works very well in Mexico and we have found very interesting characters in this universe. It is a mechanical engineer who just launched this super dynamic garage, he already has many clients. He was another treasure we found,” she explained, after reporting that they will have a sixth season of Mexicánicos. “It works well not only in Mexico, but it also is the number one series in Discovery en Español and has traveled to the US, Spain, Italy and is coming out in Germany, it is a Mexican phenomenon for the whole world”.
Con Michela Giorelli VP de Producción y Desarrollo de Discovery Latinoamérica desde MipCancún
Michela Giorelli de Discovery habla sobre el documental Pancho Villa: Se busca vivo o muerto
