Dopamine: The market does not pay us the value of what we do in Latin America

January 2, 2019

Maribel Ramos-Weiner

Fidela Navarro

Fidela Navarro, CEO of Dopamine, said at #VisitaPRODU that she feels that the telenovela market has lost ground in Latin America, while there are other territories that are achieving better results with the dramas that are typical in the region.

Navarro also commented that it is difficult for Hispanic producers and distributors to compete with the budgets handled in other parts of the world, that can be up to ten times larger. Additionally, she assured that in Latin America there is as much talent as anywhere else, and that they can make content of the same quality and even better than those with high budgets.

“The market does not pay us what we are able to do, but I think it is a matter of time, that all of us here make those products that can transcend globally for the international market to trust us more, and thus obtain better financing,” said the executive.

Another of the points the interviewee covered was that of universal stories; how to resume a historical character from 500 years ago or more, such as María Magdalena or Hernán Cortés, telling that story and attracting new audiences of different ages that are watching more contents on other platforms that are not open television.

“This year has been intense for us, it has been a year for creating the company, positioning the brand, creating the work team and starting with the first projects. For next year, we are bringing two additional productions,” she ended.