U.S. HISPANIC
Endemol Shine International licensed MasterChef Latino, Extreme Makeover and Trading Spaces to Discovery LatAm
Maribel Ramos-Weiner| 27 de agosto de 2019
Carolina Lightcap Discovery
Endemol Shine International announced they have licensed MasterChef Latino Seasons 1 and 2, and new seasons of Extreme Makeover: Home Edition and Trading Spaces to Discovery Latin America for their Discovery Home and Health channel across the region, in a deal negotiated by Veronique Verges, Endemol Shine International’s SVP, Latin America and US Hispanic.
“Discovery Home & Health has positioned itself as the leader in the lifestyle genre, driven by the success of its themed programming, such as its Home and Food nights. Adding iconic shows such as Extreme Makeover: Home Edition and Trading Spaces to our already strong Home renovation portfolio will continue to add further momentum. We are also excited to announce Masterchef Latino, a spinoff with a local flavor that promises to become another important component of our Food nights, which have included the MasterChef franchise for several years now,” said Carolina Lightcap, Chief Content Officer, Discovery Latin America/US Hispanic.
“We are excited that MasterChef Latino has found its home across Latin America and the Discovery Home and Health audience will also be able to enjoy the new Season 10 of award-winning Extreme Makeover: Home Edition and the second series of the rebooted Trading Spaces,” said Cathy Payne, Chief Executive of Endemol Shine International.
Produced by Endemol Shine Boomdog for Telemundo, this first Spanish-language MasterChef version in the US brings the culture, the food, the flavors and the seasonings of Latin American countries.
There’s a diverse representation of participants who love cooking and who can create anything, from delicious Texan enchiladas and California fish tacos, to Puerto Rican mofongo, among others, but only one will be crowned the winner of the MasterChef Latino crown and a grand cash prize of US$100,000. The series just wrapped having rated as Telemundo’s number one show on Sunday nights and reaching 7.2 million viewers overall.
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