Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

April 15, 2024

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation

Equativ, the global independent ad tech company, announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity.

EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products. This includes fueling simplified creation of data-enriched deals across multiple media owners with substantial reach. Buyers get direct access to high-quality supply from Equativ’s marketplace while media owners who make their inventory available for curation can gain incremental demand, driving equitable value across the ecosystem.

“The addition of further curation capabilities to the EBC platform helps drive our goal to streamline supply paths by facilitating clear, straightforward, and flexible deal creation, as well as smart data-led targeting,” comments Parag Vohra Chief Revenue Officer for Equativ. ” In the near future, the addition of immediate campaign activation capabilities will see Equativ become the only end-to-end curation platform.