Estrella TV adds Naples-Ft Myers to affiliate roster

Estrella TV entered the country’s 35th ranked Hispanic US market with the addition of WGPS-TV in Southwest Florida.“Estrella TV is an exciting brand for our station and an extraordinary entertainment destination for our market,” said Jeannette Showalter, CEO. “We look forward to bringing the diverse slate of Estrella TV’s comedy, drama, game show, reality, music/variety, sports and news programming to Naples-Ft. Myers. The Hispanic population is growing rapidly in Florida and more so in Southwest Florida and represents an increasing portion of local consumer spending and new business creation.”“We welcome our newest affiliate WGPS-TV to the Estrella TV family. Estrella TV’s ratings success is driving our business and with the addition of Naples-Ft Myers, we expect even greater growth,” said Winter Horton, CEO, Estrella TV.WGPS-TV becomes the 44th affiliate for Estrella TV, which launches into fall 2014 with the debut of all-new prime time series, an all-new awards special and an eagerly anticipated daily morning show.