U.S. HISPANIC
Estrella TV inks deal with DISH and expands national carriage
Maribel Ramos-Weiner| 3 de febrero de 2017
This agreement with DISH marks a significant boost in Estrella TV’s national distribution, now estimated to be over 40 million US homes
LBI Media, Inc. announced that it has signed a multiyear agreement with DISH to expand its Estrella TV Network’s presence and distribution in U.S.
As part of its rapidly growing national carriage expansion and broadcast affiliate additions across the U.S., Estrella TV Network becomes the latest addition to the satellite provider’s America’s Top 200 packages and above, and DishLATINO Clásico packages and above. This new national carriage deal will allow Estrella TV to compete more effectively in the marketplace and further invest in its critically acclaimed and original programming strategy, as well as continue to build and broaden the network’s brand on a national level.
The agreement significantly expands Estrella TV’s distribution influence and bolsters Estrella TV’s growing presence in the Hispanic television market, consolidating Estrella TV as one of the leading Spanish language television networks in the U.S.
“We are proud to be the leader in delivering TV entertainment in Spanish and English, and as a result, we are always looking for new ways to enhance the experience for our customers. Because of this agreement, the majority of DishLATINO customers can now enjoy Estrella TV’s line-up, including its popular game shows and comedies,” said Alfredo Rodríguez, VP of DishLATINO.
This agreement with DISH marks a significant boost in Estrella TV’s national distribution, now estimated to be over 40 million US homes.
“Hispanic audiences in the US are demanding new entertainment programming. Estrella TV Network has been betting on a counterprogramming strategy since its inception in 2009 before it was a trending topic among Spanish language television networks. This agreement with DISH corroborates the importance of Estrella TV’s programming in the US Hispanic market,” stated Cathy Lewis Edgerton,SVP, Distribution and Affiliate Sales, LBI Media, Inc.
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