U.S. HISPANIC
Exile Content Studio: If Hispanic media learn to adapt to the digital challenge they will turn out stronger
Maribel Ramos-Weiner| 14 de abril de 2023
Panel 2 de Periodismo con Ñ
José Zamora, Chief Communications and Impact Officer, of Exile Content Studio, believes that the Hispanic media become stronger in the face of the digital challenge. “There are great challenges, but if they know how to adapt they’ll turn out stronger. The rate of Hispanic consumption, both in digital and social networks is much higher than any other demographic group. This is an impressive fact because all Hispanics consume at least three times more social networks and are online,” he said during the second panel of the Periodismo con Ñ conference.
He underlined the importance of innovating constantly in products, and formats and in finding new sources of income. “In that aspect, you have to be very creative today to find ways to monetize certain models and formats, from networks, communities to memberships”. He considers that one of the social platforms that “will probably disappear very soon” is Twitter. “What would happen when those platforms no longer exist? At that moment the challenge is to ensure that this community is very close to the brand, and to the medium, and then leverage new technologies and know how to use them to create new and better content. If not, the future, as good as it looks, will turn out to be terrible if the media ends up being a couple of people managing artificial intelligence in order to write articles on all topics,” he said.
The panel also included Ileana Lavastida, Director, Diario Las Américas; Rafael Cores, VP of Digital Content, ImpreMedia; Manuel Aguilera, Editorial Director, Americano Media, and Marta Planells, Senior Director of Digital News at Telemundo.
“We are already adapted, we are multiplatform. Digital is a strength, there are no brands or barriers. You can report news on social networks as rigorous as the content produced for platforms and TV,” said Planells.
While Lavastida – Diario Las Américas -, highlighted that they still have a printed edition, but diversified the offer. “We are venturing into other digital platforms as a way to survive,” she mentioned. She added that they have produced two historical Miami documentaries, one was nominated at the Miami International Film Festival.
