U.S. HISPANIC
Fanatiz signs exclusive sponsorship with LaLiga
Maribel Ramos-Weiner| 8 de septiembre de 2020
Matías Rivera de Fanatiz
Fanatiz announced its exclusive sponsorship of Spain’s LaLiga throughout the United States and Canada. Broadcasted on beIN Sports and beIN Sports en Español, this partnership will complement LaLiga’s offering on Fanatiz just in time for the return of the highly-anticipated 2020-21 soccer season.
Fanatiz and LaLiga North America will work together to provide LaLiga fans enhanced engagement opportunities through unique experiences, sweepstakes, and promotions.
“Today marks an exciting day in the evolution of our company. Through this exclusive sponsorship with one of the most iconic leagues in the world of soccer, Fanatiz will offer fans more than what happens on the field, with exclusive content and storytelling that will give fans a deeper connection to the league, clubs, and players. This news couldn’t be timed better as the Leagues return to the pitch and LaLiga’s North American fanbase continues to grow,” said Matias Rivera, Fanatiz founder & CEO.
“We want to bring LaLiga, its clubs, and players closer to the US fans,” said LaLiga North America CEO, Boris Gartner. “This partnership with Fanatiz allows us to reach and engage with more LaLiga fans across North America.”
Fanatiz will be integrated into unique content offerings developed by LaLiga North America, including live pre-match shows, magazine and analysis shows distributed across LaLiga’s digital and social platforms, and exclusive experiences and interviews with legends and players. Fanatiz will also stream the highly anticipated show, the United States of LaLiga, a documentary series focused on the stories and lives of LaLiga fans in the US.
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