U.S. HISPANIC
Fidela Navarro: Azteca is a great content factory that can compete with products for pay-TV
Maribel Ramos-Weiner| 3 de septiembre de 2013
In an interview with PRODU, Fidela Navarro, director of Pay-TV of Azteca, said the company is creating new formulas and strategies to reach more viewers in the area she recently started overseeing, where the 360-degree-content concept plays a key role in breaking barriers.Azteca has given me a great opportunity to manage the pay-TV area, where were building a structure focused on improving our product and on offering our viewers new and varied options. Undoubtedly, the company can create new things that will continue to compete with products aimed at pay-TV, said Navarro.We plan pay-TV with 360-degrees projects and products from the outset. We want to analyze content, redesign channels, see what products from other channels attract audiences, but always with the Azteca stamp, she added.Navarro also said theyre not only looking to reach a larger audiences, they seek to diversify them, pointing out that Azteca is a giant content factory that is extremely well received in Mexico and abroad. Were thinking of new formulas and ways of reaching more viewers based on coordination, on designing content for pay-TV with specific consumers in mind.Theres no question that regular viewers are also pay-TV consumers, because they like to watch network programming within pay-TV. We also have deferred channels that have worked well, but the Azteca factory can create new things and were analyzing what we want to do and what people are asking us to do, added Navarro.
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