U.S. HISPANIC

Final of Univision’s La Piloto reached 3.1 million Total Viewers 2+

Maribel Ramos-Weiner | 27 de junio de 2017

La Piloto (80x60’)

Univision’s action series La Piloto, produced by W Studios, concluded last Monday (10pm-11pm), reaching 3.1 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast.

Inspired by real-life events, the finale of La Piloto positioned Univision as the No. 1 Spanish-language network for the entire night, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+34%) and Adults 18-49 (+18%) as well as +8% with Adults 18-34. Univision also finished as the No. 3 broadcast network, out-delivering CBS, FOX and CW for the entire night among Adults 18-34.

The first production from W Studios starring Livia Brito and Arap Bethke, La Piloto’s final episode averaged 1.8 million Total Viewers 2+, 888,000 Adults 18-49 and 347,000 Adults 18-34. It also delivered more Adult 18-34 viewers than the entire original lineup on FOX (So You Think You Can Dance and Superhuman).

Additionally, La Piloto made Univision the No. 4 broadcast network in the hour and for the entire night, outperforming CBS among Adults 18-49.

Source: Nielsen, NPM Monday (06/26/2017) 8pm-11pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included).

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