U.S. HISPANIC
Freemium leads us to a broader audience
Maribel Ramos-Weiner| 30 de junio de 2020
Matías Rivera de Fanatiz
During the weeks that live sports content, particularly soccer, was absent, the platform Fanatiz offered its audience complementary programs. “There was content reengineering for clients, with events on VOD: highlighted content, series, films, and documentaries that are relevant, even if they are not live,” comments Matías Rivera, founder, and CEO of Fanatiz.
As part of this, Fanatiz acquired the license of a series and film on the Boca Juniors from Argentina, Boca 3D. “We did an engineering job to store and show all the programs that come in the channels we have: comment programs, news, and others that we have gradually stored in our service if the linear signal doesn´t get them live,” he mentioned.
“Deep down, it is rethinking how the client interacts with our content at a time when live content is less present,” he detailed.
Regarding Freemium content, Rivera revealed that the intention is to make it increasingly more complete and promote the advertising package as part of this.
“We are seeing how the different value proposals evolve in the market. There is a great deal of content that is and will continue to be behind a paywall and under the SVOD business, but we are also seeing that clients are looking for free-content to enjoy. We did not want to cease to offer free content to be able to satisfy on one hand this need we see, and on the other, to make ourselves known to a broader audience that could later become paid subscribers,” explains Rivera.
