Hemisphere Media increases investment in programming and marketing of its channels

For 2016 Hemisphere Media Group has substantially increased the investment in programming and marketing in all its US Hispanic channels, thinking that an investment in these signals will result in an increase in distribution, audiences and dividends.“Both WAPA America as well as Cinelatino are now channels measured by Nielsen and with them we have access to local advertisers. This year Cinelatino will co-produce 12 to 15 original projects. With WAPA America we have 13 hours live per day, much more than any other channel, either Hispanic or Anglo in the US, which makes it even more relevant than ever in this age of DVR’s and delayed viewing. For Pasiones we have acquired novels and series that we’ll soon announce. In Centroamérica TV we are about to launch our first co-production of the reality format Calle 7, with our partners TC in El Salvador and are very enthusiastic about bringing this format to Hispanic audiences in the US”, commented to PRODU Alan Sokol, president and CEO of Hemisphere Media Group.