Valls will oversee national spot sales for WAPA Television and ad sales for WAPA América
Hemisphere Media Group, Inc., the only publicly traded pure-play U.S. media company targeting the high growth Hispanic TV/cable networks business, announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales. In this newly-formed role, Valls will oversee national spot sales for WAPA Televisión and ad sales for WAPA Américathe two currently ad-supported networks under the Hemisphere umbrella.Nicks 26 years of broadcast and multiplatform sales experience make him a perfect fit to lead Hemispheres advertising sales strategy, said Alan J. Sokol, president and CEO of Hemisphere. Hiring someone with Nicks experience and success demonstrates Hemispheres strong commitment to growing its advertising sales business.Before departing in 2012, Valls had been with Univision for more than 25 years, joining the company in 1986 as a regional sales representative when it was the Spanish International Network.
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