U.S. HISPANIC
¡HOLA! TV celebrates six months of success in Latin America
Maribel Ramos-Weiner| 10 de abril de 2014
Ignacio Sanz de Acedo
In record time -just six months-, ¡HOLA! TV has closed major distribution agreements to broadcast in a majority of all the Spanish-speaking countries, including Puerto Rico. Furthermore, it has secured partnerships with several pan- regional platforms, among them the two main ones in the area: DIRECTV and Telefónica, which will enable it to grow in the coming months.¡HOLA! TV has rapidly climbed the ratings, thanks to a constant growth in the number of viewers, to position itself within the Top 10 most viewed international variety channels.The team of professionals at ¡HOLA! TV, led by Ignacio Sanz de Acedo based in Miami, has shown a firm commitment to original production, with over 500 hours a year, and an approach to current news and content that follows ¡HOLA! Magazines trademark professionalism and brand attributes.During these six months on the air, ¡HOLA! TVs content offer has gradually increased with the addition of new programs accounting for around 300 additional episodes such as Especiales Realeza, David Roccos Dolce Vita, Íconos and Behind the Label. In the future, further productions of interest to Spanish-speaking audiences will continue to be added.The immediate priority of the channels general manager, Ignacio Sanz de Acedo, continues to be increasing the channels distribution within the Spanish-speaking market in general, but with a special concentration on the Mexican and US markets, where there is great potential in the near future for the ¡HOLA! brand.
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