U.S. HISPANIC
LATV debuts bold new look and programming
Maribel Ramos-Weiner| 4 de febrero de 2014
LATV debuts bold new look and programming
LATV announced the launch of a bold new look in 2014. From the sleek and seductive style of its new graphics and logo, to the tone of its new programming properties, LATV starts the New Year by establishing itself as a true alternative. LATV stands for Latino Alternative Television.New shows to premiere the week of February 10 are:Ponle Play– Whether you like Pop, Rock, Reggaeton, Hip-Hop or Indie music, Ponle Play gives the viewer a daily dose of their favorite videos. Airs Monday through Friday 7pm ET/4pm PT, starting on February 10th. Tu Casa TV– A daily magazine show with a fresh take on current events, sports, lifestyle, health and wellness, movies, music, travel and more. Its an one stop shop news and talk show. Airs Monday through Friday 8pm ET/5pm PT, starting February 10th. Lo Que No Sabías– An investigative magazine show that dares to dig deep in search of answers about the things that lie just beyond the norm. Airs Monday & Tuesdays 9:30pm ET/6:30pm PT, starting February 10th.Roomies– Follow the life of 4 roommates living together in a house discovering the city and watch all the drama and fun unfold. Airs Wednesdays 9:30pm ET/6:30pm PT, starting February 12th. LATV is proud to unveil a bold new look with a slate of compelling, dynamic, young and hip programs. In 2014, LATV is taking every opportunity to prove its the only true Latino Alternative, commented Luca Bentivoglio, LATV COO and Head of Programming.
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