LATV launches new parent brand LatiNation Media

April 12, 2024

Andrés Palencia, CEO of LATV & Bruno Ulloa, president of LatiNation Media

Latino Alternative TV (LATV) announced the formation of its new parent brand, LatiNation Media. With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S.

LatiNation Media will launch as the parent brand to LATV’s linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative. This strategic move reflects LATV’s commitment to innovation and the authentic representation of Latino culture.

“My father, Walter Ulloa, started LATV over 20 years ago when it became one of the first bilingual content brands that was – and still is – a Latino-owned business,” said LatiNation Media’s president, Bruno Ulloa. “Fast-forward to 2024, and part of my legacy is now to engineer culturally relevant content for our GenZ and Millennial Latino audience. This responsibility to our community is part of LATV’s origin story, and we are committed to continuously expanding the presence of Latinos in visual media. The move to LatiNation is a natural evolution based on our position as the industry leader in American Latino culture.”

CEO Andrés Palencia said, “LatiNation Media represents not just an expansion but an unprecedented resource for brands wanting to form lasting and impactful connections with today’s most influential audience. The full menu of what LatiNation Media offers includes original content, innovative advertising solutions, and expansive distribution. This pivotal moment marks the culmination of our journey toward launching an all-encompassing media entity powered by authentic bilingual Latino content.”