Pay And Ad-Supported TV Distribution on CTV NEXTV PLus USA
For Matt Durgin, Senior Director of Alliances for North America, LG Electronics the FAST channel is a strategic space and for the company it has grown 100% year after year. “LG TV offers tremendous value for consumers and brands,” Durgin said at the panel “Pay and ad-supported TV distribution on CTV” at the NEXTV Plus USA event.
The panel also included Andrew Fitzgerald, SVP of Streaming Video Services, Hearst Television; Gregory Barnard, Director of Content Acquisition, Vizio; Mark Jocson, VP of Digital Distribution and Alliances, MotorTrend Group, and Matthew Keys, publisher and Editor, of TheDesk.net, who led the conversation.
Barnard highlighted that for Vizio “the FAST space has meant growth as well as content on demand.” He added that it is important to find ways to improve this environment and its revenue lines.
Fitzgerald indicated that they believe in meeting the consumer wherever they are. He said his streaming programming is available on partners like FOX’s Tubi, Amazon and Samsung TV Plus. An important part of Hearst Television’s strategy for their local news is to rely on dedicated news apps like Local News Now. “It’s a nice complement to have an environment devoted to our local news brand,” he said.
Jocson highlighted that MotorTrend Group has a window strategy for their premium content that debuts first on SVOD MotorTrend Plus, their authenticated TV everywhere is the second window and since October 2022 they have a FAST channel, MotorTrend Fast TV. He added that they hope to find a streaming partner to produce original shows.
The discovery of the contents was another of the topics discussed by the panelists. For Barnard, content discovery is driven by data. Barnard said they are defining best practices on how to compete for consumers’ attention.
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