MundoMax: The advertising sales market tends to stabilize

For Nick Valls, VP senior Advertising Sales at MundoMax it seems that this year the advertising sales market -both open TV and paid TV- is stabilizing and gaining relevance.“TV continues to be the language of the market. Much has been said about a shift to digital, but consistently and transparently TV Gross rating point (GRPs) keeps reaching large consumers groups and still are a priority for advertisers” Valls tod PRODU. The importance of the Hispanic consumer is firmly established -he said-, and this constitutes a significant step forward. Valls is excited about production projects being developed by the head office, RCN Colombia. “We will continue to work with our many programming partners worldwide to offer the MundoMax audience the most contemporary dramatic series and super series they are expecting. We continue to focus on displaying non traditional dramas that offer thrilling and inmersive experiences for a more sophisticated audience that is looking for options to tradicional soaps operas” he said. He comented that mobile video continues to be a key motivator and is where the company is intensively focused on growing towards the future, “but we also know that many users prefer to enjoy our long format content via streaming in their PCs due to its flexibility regarding terms and schedules.”He highlighted that expanding MundoMax’s digital portfolio is considered a priority for all in the company.