U.S. HISPANIC
NBCUniversal: At Telemundo Internacional we want to break grounds with stories like La Ley del Corazón
Maribel Ramos-Weiner| 25 de julio de 2017
Klaudia Bermúdez, SVP and general manager of the channel portfolio of NBCUniversal Networks Latin America
Produced by RCN, La Ley de Corazón will reach Telemundo Internacional next August 1 at 8pm, and Klaudia Bermúdez, SVP and general manager of the channel portfolio of NBCUniversal Networks Latin America, highlighted that one of the main attractions of the story is that it was shot in film format, and complements the strategy to differentiate its contents from other signals.
“At Telemundo Internacional we want to break grounds and captivate the Latin American audience with varied stories and products of great quality such as La Ley del Corazón, that is shot in film format and shows real life stories in a format that hasn’t been seen very often in the region,” he commented.
She highlighted that this signal is one of the group’s priorities regarding distribution and audience, and it complements its sister signals like Studio Universal, Universal Channel and E! Entertainment, that are already positioned in more than 50 million homes each, the same as other signals sucha as SyFy.
“Telemundo Internacional is a very young channel, and the bet and and investment in these big productions strengthen the offer of our operator partners, so the channel is an offer for their consumers” he added.
La Ley del Corazón is shot in film format, with the inclusion of VFX visual effects that allows the creation or addition of images outside the live shooting context.
It is an original story by Mónica Agudelo, starring Luciano D’ Alessandro, Iván Lopez, Mabel Moreno, Lina Tejeiro and Rodrigo Candamil.
