U.S. HISPANIC
NBCUniversal’s LX launched LX News live
Maribel Ramos-Weiner| 2 de junio de 2020
Lx News NBCU
LX, NBCUniversal Owned TV Stations’ new TV/streaming network for Gen Z and millennials ramps up its rolling launch across over-the-air TV, cable and OTT (over-the-top) platforms with the debut of LX News, a live news program that will air on weekdays from 8am-10am and 8pm-10pm EST.
Audiences can also tune in to LX to watch programming from content partners Jukin Media, Tastemade and The Dodo. LX will also deliver The New York Times Video journalists’ revealing and unforgettable view of the world. LX’s linear launch partners include NBC/Telemundo owned stations in 30 markets, and the HC2 TV Station Group. Audiences everywhere can watch LX’s programming for free on LX.com.
“At LX, we are innovating on the local news experience for adults 18 to 45 by delivering them powerful and visually-rich storytelling that takes their interests into consideration. LX’s approach to news is personal,” said Meredith McGinn, SVP of LX.
“Our LX team is going beyond the headlines to give audiences depth, context and the information they want about news and events happening in our communities. With the launch of our live news programs, we look forward to engaging with our viewers even more and making them part of our conversation,” added, Matt Goldberg, Vice President of Content Strategy, LX.
LX News will be presented by four new hosts from LX’s new state-of-the-art workspace and studio: Jobeth Devera, Ashley Holt, Tabitha Lipkin, and Nik Zecevic. Each news show showcases content from LX storytellers, who are embedded in their local communities and charged with creating and delivering compelling visual news stories about the places they live in and work. Dallas-based storyteller Clark Fouraker will be a regular contributor in studio with four new hosts who joined the network in February 2020.
