U.S. HISPANIC
Olympusat: OTT is going to be very significant in US Hispanic
Maribel Ramos-Weiner| 8 de mayo de 2015
In the framework of INTX: The Internet and TV Expo that is celebrated in Chicago, during the panel “Reviewing the business of content distribution”, in the Multicultural breakfast-conference organized annually by MultichannelNews and B&C, Tom Mohler, CEO of Olympusat, said that OTT is going to be very significant for the US Hispanic market.Mohler referred to those millions of Hispanic homes which still do not have access to pay TV and for whom OTT is a great opportunity to receive those contents at more reasonable prices. Emma Brackett, Content and Programming VP at DIRECTV, said for her part that although the company is barely entering the OTT field and has a lot to learn with the digital product, she considers “it is key to create awareness in the audience for them to address your product. We are still learning, it is a new model”. James JB Brown, sénior VP for Distribution of Content and Marketing stated that they are attempting to reach young audiences through all platforms. He said that one of the channel´s strengths is to count on a celebrity like Sean Combs. “Social media and the digital frontier are our playground,” he said. He added that there is space both for OTT as well as for traditional content. “OTT is like the new car you want to have”. Cecelia Gordon, director, Content Acquisition & Programming Verizon, agreed with Brown and said his focus is millennials.
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