PRODU presents MediaMonks webinar

MediaMonks’ founder, Wesley ter Haar, will be discussing brands’ opportunities and how these can adapt to current times in order to support the public through service content throughout the customer decision process.

The “Wesley ter Haar’s recipe for brand’s transformation” webinar, will be held on Tuesday, April 14, 10am Mx and will be moderated by Mara Fernández, Associate Publisher/Senior Director U.S. Hispanic & Latin America, PRODU.

To participate visit: https://events.mediamonks.com/produ-webinar

88.8% of business executives in Chile, Colombia, and Peru believe that Covid-19 will affect their company’s outcomes in the long term, according to eMarketer. To anticipate this impact brands face a real opportunity to reevaluate their strategies, prioritize goals, and reconnect with the public, being critical of the “where” and “when”. In short, the need for a customer-obsessed digital transformation has quickly caught up with brands in Latin America.