U.S. HISPANIC
Six Canela channels to debut on Roku’s new Spanish language offering
Maribel Ramos-Weiner| 8 de junio de 2022
Isabel Rafferty de Canela Media
Canela Media announced that six of Canela.TV’s channels will debut on The Roku Channel’s Espacio Latino, their new Spanish language offering.
Some of the channels being offered include Canela.TV, Canela Clasicos, Canela Telenovelas and Canela Sports. The channels will be available directly in Espacio Latino as well as in The Roku Channel’s Live TV Guide.
“Hispanic audiences have long been an underserved consumer – an afterthought,” said Isabel Rafferty Zavala, co-founder & CEO of Canela Media. “We are thrilled to be a part of the launch of Espacio Latino on The Roku Channel to give Spanish-speaking audiences a place to find all types of content and help them feel connected to their culture. We can’t wait to share all of the content Canela has to offer with Spanish-speaking users on The Roku Channel.”
All content on Espacio Latino will be free and available directly within the Roku Channel.
Canela content at launch will include classical movies, a mix of telenovelas, and access to 24 hours of the best live sports: soccer, baseball, boxing, MMA, action sports, and more.
“Canela Media was a natural choice when we began putting together Espacio Latino, our new Spanish language offering. Canela has everything from originals to classics to sports and our audience is going to love the variety across their channels. We can’t wait to share the fantastic programming lineup we have curated for Spanish language content viewers on The Roku Channel,” said Ashley Hovey, Head of The Roku Channel, AVOD.
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