U.S. HISPANIC
Smilehood: We bet on our alliances with Asia and other territories
Nastascha Contreras| 28 de enero de 2016
Silvana D’Angelo, director of Smilehood Media, told PRODU that NATPE was a good market, where there were meeting with Asians and a diversity of buyers were present.”There are co-production for future seasons of Los creadores, as well as expansion in Asia of all our products for children. It has been a very active NATPE, with many non-Hispanic buyers that come from different parts of Europe. Until now, it has been a very balanced market”, she said before the event ended.For the executive, the product they offer is attracting markets other than the Latin one, which is owed to the quality of their catalogue that they have always been so careful about. “”We believe in alliances, in not working alone and in co-producing to achieve the best use and profitability”.D’Angelo explained that Smilehood is very well positioned in the children´s segment and that is a reference. “We have many new channels that are opening up for young ones. We have almost all the buyers for youngsters and we are very well positioned in that target. And, on the other hand, we are also doing very well in contents for women, in all the channels that aim at the female target. This is due to our care for both quality and format as well as for the finished product”, she said.
