U.S. HISPANIC
Telemundo continues ratings winning streak in Spanish-language TV for third week in a row
Maribel Ramos-Weiner| 17 de agosto de 2017
Rafael Amaya, star of El Señor de los Cielos
Telemundo continues its ratings winning streak in Spanish-language television for the third consecutive week, ranking as the #1 Spanish-language network during Monday-Friday 8-11pm primetime among Adults 18-49, according to Nielsen.
In addition, the network ranks as the most watched Spanish-language network in Monday-Friday 8-11pm primetime among adults 18-34 for the fifth consecutive week. For the month of July, Telemundo also was the highest ranking broadcast network in social engagement regardless of language, according to Shareablee, reaching over 100 million social fans.
“The U.S. Hispanic audience is increasingly demanding higher-quality content, as well as new formats and genres. Telemundo has evolved with this audience and filled the void with content that reflects the reality and interest of the Hispanics who live in the United States, featuring new storylines, powerful characters and high production values,” said Luis Silberwasser, president, Telemundo Network and Universo Channel.
Last week, Telemundo outperformed the delivery of Univision and UniMás combined by +8% among Adults 18-49 (942,000 vs 873,000) in Monday-Friday 8-11pm, and topped CBS and FOX among Adults 18-49 and Adults 18-34. For the third consecutive week, Telemundo also beat the combined delivery of Univision and UniMás among Adults 18-34, outperforming both networks last week by +26% (447,000 vs 356,000).
For more than two years, Telemundo has consistently ranked as the #1 Spanish-language broadcast network at 10pm among Adults 18-49 and 18-34, bolstered by the success of its Super Series.
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