Telemundo: Gran Hermano became a huge success on social networks, reaching 250 million minutes viewed

A couple of weeks after the end of the broadcast of Gran Hermano, Gustavo Granados, Digital VP at Telemundo, assured that it was a huge success not only on TV, but also on digital, obtaining 250 million minutes viewed. He also mentioned that they will follow up the winner’s and participant’s career who have the greatest number of followers on social networks. They have become the true spokespeople of the brand.“The huge success of Gran Hermano on social platforms allows consumers’ access from any device, clearly stating that the Hispanic market is an important platform for the consumption of content. We managed to generate more than 250 million minutes viewed, reaching an average of 60 minutes of active session by users, who had the option of watching every side of the house. Consumers became fans and spokespeople of the show”, he explained.Meanwhile, Juan Pablo Matarredona, Associate Producer of the broadcast, assured that this content is a clear example that “good formats work everywhere, because they are grounded in principles and content foundations that exist in any market. We realized there are many screens to be explored, where there is great market potential”.