U.S. HISPANIC
Televisa: With Mi Marido Tiene Familia we cater to client’s needs in terms of content
Maribel Ramos-Weiner| 6 de junio de 2017
Juan Osorio, producer of Mi Marido Tiene Familia
The telenovela Mi Marido Tiene Familia, is a bet Televisa is making in the international market. It was launched on June 5 at 8:30pm on Las Estrellas, with sponsors like the catalogue clothes and shoe brand CKlass (company where the main plot unfolds), so its producer, Juan Osorio, stated that they are generating an opening in which clients find support in TV contents.
“It is one of the few stories that will come with great sponsorship. I am happy because it is not easy for a Mexican brand and specially one like CKlass, to support a project this much and will not disappoint them. Now, we are in an opening when we need clients and they can find support in our contents,” assured Osorio.
The producer highlighted that this original story by Héctor Forero and Pablo Ferrer has family contents with values. “We are fighting and betting on gender diversity with this telenovela.”
During the presentation in the CKlass facilities in Guadalajara, Mexico, where they also shot some scenes, Enrique Watanabe, general director of the brand, mentioned that as well as their presence in this country, they are also present in the South of the US. “The story depicts the people who work here in more than 500 factories and are part of a project like this. It is a boost to the industry and the work we carry out as Mexicans”.
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