The different business branches WWE has are fascinating

“I feel like a child with a new toy. The different business branches WWE has are fascinating, the fourth most important sports brand in the world,” expressed on the #PRODUprimetime program with Richard Izarra, Klaudia Bermúdez-Key, new General Manager of World Wrestling Entertainment for Latin America.

With more than 20 years as a high executive of Sony Pictures and NBCUniversal, opening and developing the Latino market with outstanding results, Klaudia was chosen not long ago by James Rosentock, Executive International VP of WWE, to be in charge of the entire Latin American region. Rosentock, with less than a year in the company; Nick Khan, president, and CFO, recently appointed, and Klaudia herself, is part of a new WWE approach and team with the mandate to expand the company even more.

“What a great product I have in my hands, it is a case full of opportunities that I see quickly, that is what experience gives you. Live events and products for consumers are new areas for me, but no challenge is impossible,” he expressed on WWE´s different business units, which even include the production of films for Netflix through WWE Studios. They are also developing TV shows, Publishing, Music, Streaming, Home video, Merchandising, Financing, and especially Live Events, with which the company was born almost 70 years now and which they did not stop during the pandemic. They did it without an audience. Klaudia will be based in Miami.

Watch Klaudia Bermúdez-Key on #PRODUprimetime with Richard Izarra