Livia Brito La Desalmada Televisa
La Desalmada finale positioned Univision as the No. 1 broadcast network at 10pm and overnight between Adults 18-49 and Adults 18-34. During the time it aired, La Desalmada was the highest-rated primetime novela / series on Spanish-language television among Adults 18-49.
The Monday night finale of La Desalmada was watched by 3.0 million Total Viewers 2+ and averaged 1.1 million Adults 18-49 and 293,000 Adults 18-34.
The final was the highest-rated broadcast during the time it was seen among Total Viewers 2+ and Adults 18-34, in addition to ranking second among Adults 18-49.
La Desalmada positioned Univision as the first broadcast network (second in all television after ESPN) in the 10pm segment with more Adults 18-49 and Adults 18-34.
The series was the No. 1 program on all television, regardless of language, during prime time with Total Viewers 2+, Adults 18-49, and Adults 18-34 Hispanics in the United States.
La Desalmada was the novela / series with the highest primetime ratings on Spanish-language television since 2020 among Adults 18-49 and Total Viewers 2+.
The novela ranks among the two highest-rated primetime dramas of all television in the current season of 2021/2022, with Si Nos Dejan among Hispanic Adults 18-49 in the United States.
Source: Nielsen, NPM, and NPM-H Monday (10/01/2022) from 8 pm-11pm, channels with advertising, live + same day. Its entire broadcast period is based on (08/23 / 2021-01 / 10/2022) Monday-Friday from 10 pm-11pm, live + same day.
Televisa´s La Desalmada the only Latino fiction title highlighted by The Wit at MIPCOM
Univision premieres Televisa’s La Desalmada on Monday August 23rd at 10pm
Televisa: La Desalmada reports a sustained 4 million Total Viewers on a daily basis
Luis Silberwasser leading Univision’s national TV properties
