U.S. HISPANIC
The Kitchen: Strengthening our presence in Madrid in order to invest in Europe
Maribel Ramos-Weiner| 24 de febrero de 2023
Deeny Kaplan de The Kitchen
The Kitchen’s team has been growing in Madrid, where Max Wynen was recently appointed as its VP of Operations. “We have about six people in Madrid, which brings us much closer to the European market in which we need to be strong and offer the same services as in Miami. There are opportunities to work 24 hours a day. So we want to have in Europe the same consistency and opportunity that we have in Miami,” said Deeny Kaplan, EVP at The Kitchen.
The dubbing company attended Kidscreen, a market where they can find some of their most relevant clients. This week they had appointments with producers from India, Slovenia, Germany, England, and France. “What is interesting is that they all see it in the same way. With all the new platforms coming up, there are so many opportunities, but you can’t do it for pennies either,” says Kaplan.
The demand for kids’ programming grew as a result of the pandemic. “There is more programming being made for children than ever before. There are productions from three to 22 minutes per episode, in several languages, with songs, with children’s talent”, she says. “We’re doing kids’ shows almost in all of our studios around the world. There are many opportunities with programming for this target.”
But this type of content also entails challenges due to its own characteristics and short episode formats – three minutes or less -, which also imply other ways of charging for dubbing services. “We will need a minimum of talent, director, and translators. So as long as that formula is understood and how it works best, you have a very good chance. Now everyone wants to participate in the kid’s market because it is very strong and the income is high due to its high demand.”
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