Thema America was officially launched in NATPE

During a cocktail party held at Soho House, Fabrice Faux, CEO of Thema and Patric Rivet, CEO of Thema US, launched the company’s new brand, Thema America, thus marking the disappearance of the brand Alterna’TV.

“Thema America will be the distribution brand of the group in the region, but we are aiming to bring Vivendi contents to Latin America. We will focus on this for the next three months,” explained Rivet, who will lead the operation and is already incorporating new key members to the team, such as Francesca Sánchez, ex HBO (in Marketing), and Carlos Fernández (in Finance). The company will continue having its US and Latin America headquarters in Coral Gables, but there are plans to establish representations in Mexico, Argentina, Colombia and Brazil.