The New OTT Era Of Pay TV Operators
Since 2019, Tigo de Millicom has worked on the evolution of its ONEtv product, which was relaunched on June 15 in Costa Rica and now Honduras.
Rodolfo Caraccioli, Home Segment Manager of Tigo Honduras, announced that before the end of the third quarter of this year, ONEtv will be in the nine Latin American markets where Millicom has a presence.
Caraccioli participated in the panel “The new OTT era of pay-TV operators in Central America”, during the framework of the first day of Dataxis´ NEXTV Central America, along with Ronald Jiménez, director of the Residential Business Unit of Telecable Costa Rica; Gerardo Ordóñez, general manager of Cablecolor El Salvador, and Gabriel Hahmann, director of Sales for Brazil and the Southern Cone, Irdeto.
Tigo ONEtv has a quick installation, similar to plug and play, “which are very practical and simple boxes, with very important integrations that are possible when you join a platform where you can integrate linear TV, VOD, and all OTTs. Today we are launching HBO Max Latin America. Everything is going to be assembled very naturally,” Caraccioli explained.
The talk also addressed issues of network security and piracy. Hahmann from Irdeto indicated that they have very secure controls to prevent content leakage and that these revenues are not lost, “to guarantee the launch of the new customers’ products efficiently.”
Ordóñez from Cablecolor from El Salvador reported that they decided on an OTT platform since the market moved to its own “when” and “where” selection of the programming. “The vast majority do not watch TV through cable service but from their device. For us, it has been the most disruptive product in the entire Central American market,” he said.
Jiménez from Telecable Costa Rica mentioned that since 2020 they began to promote the migration of their customers to the fiber-optic network, which is much more secure, with speeds of 500 megabytes at startup. For Ordóñez, the issue of piracy must be tackled by providing quality disruptive services and a totally different experience.
Caraccioli pointed out that due to piracy, operators lose more than US$700 million a year, while pirates generate a profit of more than US$600 million a year.
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