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TV Azteca presented its content lineup, including returning to telenovela production

Maribel Ramos-Weiner| January 31, 2024

Equipo Tv Azteca en Content Americas

Within the framework of the recent Content Americas, TV Azteca announced its new content, highlighting original production in series, reality shows, talk shows, unitary shows, and its return to the production of telenovelas. The network’s presentation had more than 100 guests, including buyers and clients of companies like Amazon, Pluto, Canela, and Telemundo.

“With a lineup that redefines standards, TV Azteca consolidates its position as a leader in the global audiovisual industry. We are committed to excellence, innovation, and diversification of our offering to capture the attention of audiences worldwide. La Captiva, Diana, and La Academia represent a renaissance in our narrative and also a bold leap towards content versatility,” said Adrián Ortega, Content Director of TV Azteca. “Our cooperation with giants such as BBC, Freemantle, Sony, Acunmedya, Eccho Line, and Caracol underlines our unwavering pursuit of quality and originality. At TV Azteca, we are raising the bar of television storytelling to new heights, and we are excited to present these productions that will define the avant-garde in 2024.”

Fernando Muñiz, director of Distribution and Strategic Alliances of TV Azteca, one of the keynote speakers, noted that these productions represent a renaissance of the company’s focus on melodrama and a step toward diversifying its offering, with genres and themes that seek to appeal to an international audience.

One of TV Azteca’s original productions for 2024 includes the telenovela La Captiva (90×60′): In the tireless search for her revenge, a woman embarks on a journey of redemption and justice. During this arduous journey, she brings down a ruthless human trafficking and slave labor network that held her captive and threatened to kill her. However, she does not foresee an unexpected turn of her destiny allowing her to reunite with her daughter, whom she believed lost forever.

Diana (Series 10×60): Diana goes to a dark place when she discovers that behind the disappearance of her daughter, there is a famous “female empowerment” organization that recruits women and disappears them. But what Diana ignores is that the enemy is closer than she imagines, and she will have to face it to rescue her daughter.

La Academia: This reality show returns seeking to discover and nurture the next musical talent, offering viewers a window into the music industry, with 24×7 broadcasting, multi-platform, a format that crosses borders, a platform that has given Mexico an entire generation of voices now positioned in all artistic and entertainment media both nationally and internationally.

Acércate a Rocío al Límite (Talk show): An open extension of the Clínica de Emociones, a space addressing harshly and without censorship controversial topics that define the daily lives of many people because they keep them in conflict with others but, above all, with themselves.

Lo que Callamos las Mujeres (new season), Un Día para Vivir (new season), Dra. Lucía, (new season), and Lotería del Crimen (new season).

AGREEMENTS
BBC. The 1% club. Gameshow where the questions are not about general knowledge and common sense. Each edition begins with 100 contestants, who will face the final question, which only 1% of the population can answer correctly.

Freemantle. Family Feud: An innovative entertainment show that fuses culture, challenges, and fun to celebrate the richness and diversity of Mexico.

Sony. Escape Perfecto (new season): The hit reality show returns with a shocking set and state-of-the-art technology, with more challenges, contestants, and excitement, promising to keep the audience on the edge of their seats.

Acunmedya. Tempting Fortune: A fascinating look at ordinary lives transformed by extraordinary circumstances, exploring the relationship between fortune and the human experience.

Survivor (new season): The celebrity version of this exciting reality show, where contestants compete in intense challenges to win the title of survivor.

Echo Line. Abandonados (Pekín Express): A series that takes participants to remote locations, challenging them to survive in extreme conditions while exploring their resilience.

Caracol. La Isla (new season): Adrenaline is unleashed with a new season of this successful survival show, offering more extreme challenges and fierce competition.

Diario de Hoy

jueves, 23 de enero de 2025

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WBD adoptó fórmula de trabajar con IP consagradas

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CONTENT AMERICAS 2025

• Estudios RCN organizó cóctel para mostrar sus capacidades como productora de contenidos para el mundo

• Roxana Rotundo de VIP 2000 TV: "Eva y Adán en Miami es una franquicia de películas que inicia en Miami y continúa en España"

• Luis Fernández de NBCUniversal: "Telemundo seguirá invirtiendo en contenido y en talentos para ganar el futuro"

• Karen Juliao de Caracol Televisión destaca la oferta y la experiencia que brinda la compañía en Content Americas 2025

• Kapow y América Televisión llegan a Content Americas juntos y con muchos proyectos para presentar

• Para Roberto “Kuky” Pumar de El Reino Infantil anticiparse a las tendencias e innovar es clave en el mundo digital

• Kuarzo presenta hub de producción para el formato de entretenimiento de Talpa The quiz with balls

• TV Azteca destaca en Content Americas con nuevas producciones y expansión de canales FAST

• Distribuidora turca ATV vendió The nightfall a TVN Panamá en el marco de Content Americas

• Keshet y Ánima Films se asociaron para producir el documental The Cunios

• Escritor chileno Julio Rojas escribe un documental en el que también es host

• Ronaldo Dias de Amagi: “Nuestra fortaleza está en manejar tanto la tecnología como la monetización”

• Galería de fotos Content Americas 2025

En el set de Hilos de vida la nueva producción original de Inter Medya

Beatriz Cea presentó el tráiler en español de Hilos de vida la nueva telenovela de Inter Medya

Ozge Tinaz de Raya Group: “Los presupuestos se están yendo al VOD”

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ACTUALIDAD

• Ingresos trimestrales de Netflix aumentaron 11% alcanzando los US$10 mil 200 millones

• Vme Media nombró a Michael Fernández como Presidente del Consejo Directivo de The Latino Coalition

• Canela Media ​​amplía su programa de formación estratégica para marcas y agencias en Latinoamérica

• Grup Mediapro lleva innovación en IA, posproducción y producción virtual a ISE 2025

• Estudio Omdia: TikTok tiene gran resonancia cultural entre hispanos ​y jóvenes en EE. UU.

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RATINGS

RATINGS: Perú top 10 programas TV abierta semana del 13 al 19 de enero

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CONTENT AMERICAS 2025
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Cóctel Estudios RCN
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Luis Fernandez Telemundo
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Nuevo rico nuevo pobre de Caracol Televisión
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Kuky Pumar, CEO de El Reino Infantil, compartió su experiencia en la producción digital durante Content Americas 2025

Claves en el ecosistema digital, con lecciones sobre cómo la visión estratégica y la adaptación tecnológica pueden transformar a la industria, ofreció Roberto “Kuky” Pumar, CEO de El Reino Infantil, en Content Americas 2025. Pumar, quien inició su carrera en otra industria como productor discográfico hace más de 40 años, ha sabido adaptarse a nuevos contextos y obtener oportunidades de entornos complejos. Es así como compartió su invaluable experiencia en la producción y distribución de contenido audiovisual en plataformas que son parte del poco comprendido universo digital.

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Julio Rojas, escrito chileno
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ACTUALIDAD
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Netflix celular
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Centro Produccion Virtual Grup Mediapro
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<em>RATINGS</em>
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