U.S. HISPANIC
UniMás outperforming Telemundo with Moisés y Los Diez Mandamientos and El Bienamado
Maribel Ramos-Weiner| 4 de mayo de 2017
Following its highest-rated weekly primetime performance in the current 2016/2017 season, UniMás ranked as the No. 2 Spanish-language network on Tuesday May 2, 2017, out-delivering Telemundo for the entire night among Total Viewers 2+ and Adults 18-49.
This marked the second consecutive Tuesday night that UniMás finished ahead of Telemundo as well as outperforming them in primetime on five out of the past nine nights among Total Viewers 2+ and on three of the past nine nights among Adults 18-49.
On Tuesday night, Moisés y Los Diez Mandamientos drew in 1.2 million Total Viewers 2+ and out-delivered the average of Telemundo’s El Capo and Guerra de Ídolos head-to-head from 8 to 10pm by double-digit advantages among Total Viewers 2+ (+35 percent), Adults 18-49 (+45 percent) and Adults 18-34 (+26 percent).
Additionally, UniMás increased its overall primetime average by double and triple-digit margins versus the comparable night in 2016 among Total Viewers 2+, Adults 18-49 and Adults 18-34. This is attributed to the strong performance of Moisés y Los Diez Mandamientos as well as significant audience growth in the 10pm hour following the Tuesday, May 2 premiere of its political-themed series El Bienamado.
Source: Nielsen, NPM via NNTV. Tuesday (05/02/2017) 8pm-11pm. UMA Moisés y Los Diez Mandamientos 7:55-10pm & El Bienamado 10-11pm. Prior year (05/03/2016). Competitive statements based on Broadcast prime (M-Sat 8-11pm/Sun 7-11pm) (04/24/2017-05/02/2017). 2016/17 Season-to-Date (09/19/2016-05/02/2017). Live+SD.
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