U.S. HISPANIC
Univision Music Division: We are transforming the music industry across platforms
Miryana Márquez| 14 de julio de 2016
Univision Communications Inc.s (UCI) expands Uforia Music platform, and partner with Casa Limon to launch U-LAB, a music innovation center that will incubate the next generation of artists and foster music journalism of the future.U-LAB will propel storytelling and innovation through the lens of social impact across various initiatives including documentaries and academia as well as through new technologies. In addition to emerging artists, U-LAB will house a contingent of reporters and digital media production teams who will work closely with participants to consistently deliver marketable digital content. With Uforia Music, we want to innovate how music is created and distributed to audiences across different vantage points, said Jorge Pepo Ferradas, president of Univisions Music Division. Music is a major passion point for Hispanics, more than 24 million are streaming audio weekly. From the launch of U-LAB to the editorial investments we are making, Univision is taking steps to transform the music industry across platforms and languages.On the other hand, Uforia Music is also enhancing the user experience with distributed content, original reporting, new franchises including Facebook Live, Snapchat Stories, and new video formats such as 360-video.Uforia Music is also expanding its original content offering with a dedicated editorial team led by senior editor Nuria Net.
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