U.S. HISPANIC
Univision Network’s premiere of Pequeños Gigantes USA reached 4.2 million Total Viewers 2+
Maribel Ramos-Weiner| 7 de febrero de 2017
Pequeños Gigantes USA averaged 2.4 million Total Viewers 2+, nearly 1.0 million Adults 18-49, 458,000 Adults 18-34 and 590,000 Persons 12-34
Univision Network’s premiere of Pequeños Gigantes USA reached 4.2 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast.
Additionally, Pequeños Gigantes USA averaged 2.4 million Total Viewers 2+, nearly 1.0 million Adults 18-49, 458,000 Adults 18-34 and 590,000 Persons 12-34.
The premiere of Pequeños Gigantes USA made Univision the No. 3 broadcast network, out-delivering CBS, NBC and CW among Adults 18-34 and Persons 12-34.
“Our strategy to broadcast content that is geared to multigenerational co-viewing in the home is key to the success of Pequeños Gigantes USA. Univision continues to be committed to delivering programming that caters to our audience, and these premiere results reflect the high-quality and engaging content that our viewers have come to expect from us,” said Lourdes Díaz, president of Entertainment at Univision.
The premiere was the sixth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original lineups on NBC (The New Celebrity Apprentice and Timeless) and CW (Supergirl and Jane the Virgin) as well as first-run episodes of ABC’s Quantico and CBS’Kevin Can Wait, Man With a Plan, Superior Donuts and 2 Broke Girls.
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