U.S. HISPANIC
Univision’s premiere of La Usurpadora reaches nearly three million Total Viewers 2+
Maribel Ramos-Weiner| 17 de septiembre de 2019
La Usurpadora 1
Univision’s premiere of La Usurpadora proved that true classics never die as the highly-anticipated first series from the network’s The Collection anthology reached nearly three million Total Viewers 2+ who tuned in to all or part of the one-hour telecast.
Airing at 9pm ET/8pm CT, La Usurpadora averaged 1.8 million Total Viewers 2+, 783,000 Adults 18-49 and 303,000 Adults 18-34, making it the third most-watched program on broadcast television among Adults 18-49 and Adults 18-34.
The series also positioned Univision ahead of CBS and FOX during the premiere and for the entire night among Adults 18-49 and Adults 18-34.
Univision’s new and exciting take on one of the most popular dramas of all-time, La Usurpadora, ranks as the highest-rated primetime series premiere on the network in the 2018/2019 season among Adults 18-49, as well as second-highest-rated with both Adults 18-34 and Total Viewers 2+. In fact, the debut of La Usurpadora delivered the network’s top-rated primetime novela/series premiere since Mi Marido Tiene Mas Familia (09/11/2018) and highest-rated 9pm novela/series premiere since Papa a Toda Madre (01/15/2018).
La Usurpadora was also the clear-cut winner on Spanish-language television during the 9pm hour as it averaged significantly more Total Viewers 2+ (+44% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+22% advantage) than Telemundo’s El Final del Paraíso.
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