Viacom: El Asesino del Olvido will be the first of several projects with Ay Yapim

The co-production alliance between Viacom International Studios (VIS) and Ay Yapim from Turkey began six months ago in Istambul and was consolidated at Natpe Miami, when the companies decided to co-produce the Latin American version of Sahsiyet (or Persona), that will be titled El Asesino del Olvido and will have 12 episodes.

In Turkey, Sahsiyet has been a very successful story that has been aired on the digital platform Puhu TV. “It has reached more than 25 million views and more than 5 million unique users,” informed Ateş Ince, General Director of MADD Entertainment, distributor of Ay Yapim´s content.

At the LA Screenings, VIS presented the trailer of El Asesino del Olvido produced in Turkey and with Mexican stars. The series could be made in Mexico or another territory, depending on the partners who join the project, as explained by Darío Turovelzky, Senior VP, Global Contents at Viacom International Media Networks Americas.

Viacom will distribute the product in Spanish-speaking territories and MADD in the rest of the world. “We are here to add and do the best thing for the business,” emphasized Turovelzky. And added: “I think that this will be the first of many contents that we will do together, which doesn´t mean there will always be Turkish content for Latin America, but that it could be Viacom content for Turkey.”