Video agency Artex Productions produces The Making of Edge to celebrate Celebrity Cruises’ first new ship in over six years

Celebrity Edge is Celebrity Cruises’ first new ship in over six years, and it has already made an impact in the cruising industry thanks to its commitment to design and technological innovation.

Inspired by the success and recent popularity of high-end film work covering the processes of artists and craftsmen Celebrity hired a team of filmmakers, Artex Productions, to dig deeper into the story and to create a more beautiful experience for viewers, one that paralleled the experience of being on Celebrity Edge itself.

Through lush cinematography and placing the focus back on aesthetics and craft, The Making of Edge explores the ideas behind the inception, creation, and design of the ship, and what the designers and architects intended and their process and passion for what they do.

The 30-minute film, first of its kind in the industry, crosses continents and spans over two years of filming, following world-famous architects like Tom Wright (creator of the Burj al Arab, the famous sailboat-shaped building that graces the skyline in Dubai) and designers like Kelly Hoppen as they share their inspirations and processes in an intimate and personal way.

Celebrity Edge was the first ship to be completely designed using 3D technology, another element that the film wanted to capture. The film experience makes extensive use of high-end 3D renderings to show viewers the spaces as the designers intended them, in order to make a powerful connection to how the final ship came out.

The Making of Edge airs on NBC affiliate WTVJ/NBC6 on March 16, 2019, at 7pm in Miami-Dade and Broward counties.